Designing a website which is appealing to brides is super important as of course this is your first impression with your clients-to-be. A lot of thought must be taken not only in your branding – logo, images etc but also in the overall design of your website.
As the majority of the time it is the bride doing the wedding planning, for many of us in the industry we choose to target women predominantly when it comes to the design of our website. Even when it comes to the more “manly” side of things such as suits and transportation it is often the woman who is either doing the initial research or making the final call, so it’s important that your website appeal to the brides.
Research has found that women prefer websites which are predominately white – as in a white background on the majority of the page including logo area, and then scattered images and text on this white background. It is for that reason that many websites in the wedding industry have shifted to this look to subconsciously appeal to women (you may even notice I have chosen the same for my own website as the majority of business owners in the wedding industry are women!). Gone are the days of going for a black background to “appear more luxurious” as these darker backgrounds tend to be more appealing to men rather than women and you want to be a stand out business in the eyes of that key decision maker!
With that in mind it is also beneficial to appeal to the feminine style, and as we are in the wedding industry this often goes hand in hand with our fabulous brands. Thankfully for those looking at using WordPress as their content management system for their website there are soooo many fantastic themes available these days that have a lovely feminine theme.
To get you headed in the right place I have some of my favourites to share today, and don’t forget if you need a hand with setting up your wordpress page or new theme I am always here to give a hand.